Turn Your Blog Into A Business

I don’t have space to adequately discuss this topic, but it should be clear to you that while blogs themselves are great income earners, there is real potential to use your blog as the foundation of a business.

You can do this in many ways, but for the sake of brevity the single most important piece of advice I recommend if you want to take your blog to the next level and build a stable business, is to create an email list.

You can do this in the form of an email newsletter or e-course, collect contact details in exchange for a free report, or a video download or access to a special password-protected area of your blog. It doesn’t matter what you offer, the important thing is to build your list so you can stay in touch with the people you attract to your blog in other ways.

Once you have an email list, the opportunities to market to your subscribers are numerous. You could apply affiliate marketing and sell other people’s products, or release your own products or services. Use your email list to provide more content to strengthen relationships with your audience, and you have another communication channel and valuable business asset.

A popular blog with an email list is a great one-two punch online marketing system to generate leads and convert customers. Using just these two tools you can establish credibility, conduct market research and develop a powerful personal brand.

If you need an email autoresponder to manage your list investigate AWeber (I use them) and GetResponse.

If you really want to make blogging the focal point of your business, you can look to acquire other blogs or launch new blogs. Your strategy may be to develop a large blog network or a small cluster of similar topic blogs to enhance your online reach and exposure.

You might consider a flipping strategy using your knowledge of successful blogging to buy blogs, “renovate” them to increase traffic and income, and sell them for a nice profit.

All these strategies are ways to go beyond the single blog strategy, yet to make any of them work you must understand and be able to implement the fundamentals of successful blogging. You can take blogging as far as you want to, once you have the keys to blog profit.

If you have not built one great authority blog, I would avoid buying or starting new blogs or even starting an email newsletter if you are struggling to produce content for your current blog. It’s important to focus energy on creating one great blog first, then