Two Key Ingredients For Attracting Attention

The Two Key Ingredients For Attracting Attention

The first part of creating attention (traffic) to a blog, is the age-old advice you will have read over and over again if you study successful blogging:

“Write good content”

So yes, the foundation of a great blog is good content. Where people go wrong is deciding what good content is, given their goals (usually the error is made when determining exactly what the goals are and what strategies will be used to meet the goals) and assuming that just good content is enough.

The other key ingredient is marketing.

Did I mention that all professional bloggers need to have business skills? Yep, that’s right, marketing – the fine art of attracting attention and THE key component for successful business – is a paramount ingredient for successful blogging. It’s through marketing that people find your good content.

I’ll discuss how to market a blog in a moment, but first we have to make sure you avoid the first error I mentioned – not having a strategy in place for producing the right type of good content given your goals.

Examples of Successful Blogs

There are countless examples of people who started out writing a simple blog and were able to turn that into an exciting career or success story.
Among the most obvious examples would be Ree Drummond, a housewife from Oklahoma who began writing her blog, The Pioneer Woman, in 2006. In it, she documents her life as a wife and mother living on the plains, as well as including homemaking tips and recipes. It quickly gained in popularity and by 2010 Drummond was listed as one of Forbes magazine Top 25 Web Celebrities. Shortly afterward, she was given her own weekly television program on the Food Network and has written several successful cookbooks, one of which became a New York Times #1 Bestseller.

Another blogging success story is Jenny Lawson. This Texas-born blogger is the author of The Bloggess, in which she uses her quick wit and irreverent writing style to discuss her life and daily adventures. Some of her

blogs were collected into a book, “Let’s Pretend This Never Happened,” which also was a #1 New York Times Bestseller. Lawson currently is an in-demand guest on talk shows and has received numerous prestigious awards, including being recognized by Nielsen Ratings as one of the Top 50 Most Powerful Mom Bloggers.

You may have never heard of Mario Armando Lavandeira, Jr., but you probably have heard of his blog, PerezHilton.com. He began his blog about celebrities and gossip in 2004 and within six months it was one of the most read blogs in Internet history. Hilton soon became a celebrity in his own right, appearing on countless television programs and even serving as a celebrity judge for the Miss USA pageant in 2009, in an episode of “The Sopranos”, and as the star of his own reality TV series.

And then there’s Arianna Huffington. This Greek-American ex-wife of US Rep. Michael Huffington (R-Mich.) had already a successful career as a political candidate, television personality and writer when she launched her blog, HuffingtonPost.com, in 2005. In it, she wrote opinion pieces, shared articles and featured a stable of regular columnists writing mostly on politics and business. In 2011, Huffington sold her blog to AOL for $315 million, making her one of the most financially successful bloggers in history.

Benefits of Blogging

The blogging community, sometimes referred to as the blogosphere, promotes the open and free interchange of thoughts and ideas. There are no editors or censorship. You are free to discuss any subject you like and offer even the most radical opinion without fear of being quashed or silenced. There also is no set schedule, so you can write as often or as infrequently as you choose. Some people like to write every day or even post multiple blog postings throughout the day, while other bloggers post only once a week, once or month or even less. It’s entirely up to you.

When you produce a blog on a subject that interests you, it is easy to quickly establish yourself as an expert in your field. As your readership grows, people will begin to respect your opinions and perhaps even invite you to write a “guest blog” on their own blog. Many bloggers are now regularly used as panelists at conferences, interviewed on television news programs and even viewed as celebrities themselves.

The blogging community is also a great place to learn new facts, encounter cutting-edge ideas and technologies, exchange gossip or rumor, and participate in a rewarding online social community where you can

make new friends with people all over the globe, interact directly with experts, and make exciting new discoveries about topics that interest you. For some people, blogging also provides a revenue stream. There are plenty of ways to make money through blogging and we will be discussing many of them in detail later in this guide.

many people like this benefits of blogging

What Is Blogging?

The word “blog” is an abbreviation of the term “weblog”. Back in the early 1990s, when the internet as we know it today was still in its infancy, weblogs were a form of online diary keeping. The earliest bloggers would share details of their everyday lives on first-generation blog sites such as Open Pages and Open Diary.

 By the end of that decade, blog technology improved to the point where readers could leave comments on other people’s blogs, and even include links to other web pages. Very quickly, improvement in search engine technology made it simple for anybody to find blogs written about whatever specific topics were of interest to them.

 By the mid-2000s, open source blog hosting sites such as Blogger, Tumblr, and WordPress began to offer free software that any user could use to create and publish professional-looking blogs quickly and easily.

These sites, which remain popular today, also hosted and distributed the blogs for free so that bloggers could write as many blogs as they wanted and there was sure to be a steady supply of regular, loyal readers.

 Today, there are literally millions of blogs being written every day and on every subject imaginable. Whether you are interested in anthropology, cooking, sewing, movies, sex or sports, with just the click of a few buttons you can be connected with thousands of freshly-written blogs on the topics you like best. Plus, you can interact with the writers, meet other people who

share your interest, and engage in a lively interchange with an entire community devoted to whatever subject you are into.

How I Discovered Blogging

I began blogging in November 2004 as a means to market my Internet business, because I was told blogs are good for search engine rankings. As I continued to publish my blog and began my journey in the blogosphere I came to realize that blogs, while certainly fantastic for search engine rankings, are much more than a mere search engine marketing tool.

Blogs are outlets for creativity. Blogs influence people. Blogs are communication devices, educational resources and sources of entertainment. They connect people, spread ideas, foster friendships, sway political opinion and report news.

Blogs can be almost anything you want them to be, but what I came to experience as a result of blogging, is a new way of life.

Blogging empowers individuals with a tool that generates income and provides an outlet to communicate with the rest of the world.

For many people, starting a blog has completely changed how they live their lives – and for the better.

Every day I indulge in a hobby and communicate with like-minded individuals, and best of all, I get paid to do it.

How do I get paid? I monetize my blog.

Monetization can occur in many ways – and certainly how I do it today is different to how I did it a year ago or how I might do it next year. Monetization simply means implementing methods of making money from the content you produce on your blog.

What’s important is that the opportunity exists now to jump on board the blogging bandwagon and get paid for writing about what you love

How I Make Money Blogging

Once you read the above article and watched the video you should have a good grasp of why I am here writing this report.

While you are visiting my blog I encourage you to subscribe to my RSS feed so you don’t miss out on any of my future articles and audio podcasts that I make available in downloadable MP3 format.

© Blog Mastermind ● http://www.BlogMastermind.com/coaching/ ● Page: 8
I live in Brisbane, Australia. I’ve run a variety of websites and Internet businesses since 1998 and have blogged since 2004. I’ve made good money buying and selling websites, I used to run a blog network, I built and then sold an editing and proofreading business. Today though, all I do is run my blogging business and yes, I do have big hair, which you can ponder in all it’s glory on my photo page.

What’s important is I am passionate about blogging and teaching others how they can use blogs as a tool to create greater freedom and happiness in their lives. If that sounds like something you want to do, please read this report from start to finish. In this way you will gain all the important skills and education necessary to get started.

Now, let’s get to work, starting right at the beginning. In the first place, what are blogs and what makes them different from any old website?

Even if you think you know blogs from back to front, it’s important you read this section because I highlight the key reason why blogs work. You need to know this so you can leverage the powerful tools and concepts that blogs facilitate. This helps you to develop the right mindset.

It has to make sense for you from start to finish. Clarity gives you purpose.

How To Make Money Blogging

What you are about to read is the result of three years of blogging and ten years of hands-on Internet business experience. This advice is unique because it comes from someone who knows BUSINESS as well as blogging and who has applied business principles to make money from blogs.

Without the skills and commitment that come from building a business, most bloggers never get to the point where they can quit their job and become real professional bloggers. I believe this is THE major reason why most people who blog for an income fail.

Most people lack the right mindset and the necessary mental throughput to make professional blogging work. Without congruency between strategy and tactics, no amount of good advice, tips, techniques, case studies or even the holy grail of blogging wisdom – “write good content” - will get you there. You will be hitting your head against a wall or sitting in a corner paralyzed and over-stimulated.

It’s my goal with this education bloging with master to open the eyes and expand the mind of every would-be professional blogger who has ever wanted to make blogging their main source of income. Prepare to be shocked, disappointed and, finally, energized with a new workable attitude that will lead you to blogging profits.

Here’s to your blogging success,

education bloging with master